Fashion brand ERRE are on their way to Berlin to experience Berlin Fashion week. The German Embassy Pretoria is empowering upcoming designers through an initiative which sends designers to Berlin Fashion Week to expand their skills and experience the local fashion scene.
The GIC Africa caught up with Natasha Jaume from ERRE about her upcoming trip to Berlin Fashion Week.
What inspired you to go into the World of Fashion?
Fashion brand ERRE (pronounced air) was borne out of the need to produce clothing for the “professional working woman” Me and my business partner, Carina met while we were both fashion design lecturers and decided to collaborate and form the brand ERRE which officially launched in 2013.
What inspires the ERRE designs?
ERRE designs are inspired by the rich cultures of the African continent, including East African culture and East African royalty. Our work also incorporates a range of locally produced textiles including leather, mohair and wool.
Why the name ERRE?
The name comes from an old medieval French word, which means ‘journey’ and we saw this as an appropriate name as it incorporates our journey as a brand to incorporate various textures and African influences.
What are you looking forward to the most?
The Berlin fashion scene is an experimental one and I’m really looking forward to being immersed in the local fashion scene and having a look at the local showrooms and fashion schools. I’m also looking forward to attending the exhibitions and meeting local designers.
ERRE designs are making a mark on the South African fashion scene – with their work available in online stores such as Zando and Spree as well as various other online shops and boutiques. ERRE range of clothing caters to the everyday working woman and is comfortable while making a visual statement.
Berlin Fashion Week takes place from July 4-7.
About Berlin Fashion Week
The Berlin Fashion Week is the meeting point for buyers, press and media members from all over the world. More than 3,500 exhibitors will present their latest collections from July 4-7, 2017. The Berlin Fashion Week is hosted biannually as one of the most important events for the German Fashion Industry. Berlin has established itself as one of the top five capitals of fashion with more than 200,000 trade visitors and 200 events during Berlin Fashion Week, including around 70 fashion shows, numerous trade show platforms, receptions and showrooms.